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Marketing vocabulary · Segmentation & Targeting

Niche

Meaning in marketing, with examples

/niːʃ/nounCommon term

In marketing, niche means: A small, specialised part of a market with particular needs that larger companies often do not serve well.

In Turkish: niş pazar, niş

How it is used

Used as a noun (find a niche) and before other nouns (niche market, niche brand, niche product). Small brands often grow by focusing on a niche, such as gluten-free bakery products or vegan cosmetics.

Example sentences

  1. We found a niche in high-protein snacks for athletes.

  2. It's a niche product, so we don't need TV; specialist magazines and forums are enough.

Common collocations

  • niche market
  • find a niche
  • niche brand
  • niche audience
  • market segmentationDividing a large market into smaller groups of customers who share similar needs, characteristics or behaviour, so that each group can be served in a suitable way.
  • target marketThe particular group of customers that a company decides to focus on and sell its products or services to.
  • differentiationMaking a product or brand clearly different from competitors in ways that customers value, such as quality, design, service or experience.
  • premium pricingSetting prices higher than competitors on purpose to signal quality, exclusivity or status, so that the high price becomes part of the brand's appeal.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Segmentation & Targeting

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