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Marketing vocabulary · Segmentation & Targeting

Target audience

Meaning in marketing, with examples

/ˌtɑːrɡɪt ˈɔːdiəns/nounCore term

In marketing, target audience means: The specific group of people that an advertisement, message or campaign is designed to reach and influence.

In Turkish: hedef kitle

How it is used

One of the first questions in any brief is “Who is the target audience?” Agencies, media planners and content teams use the term every day. You reach, engage or speak to a target audience, and ad platforms let you narrow it by age, location and interests.

Example sentences

  1. The target audience for this campaign is first-time car buyers aged 25 to 34.

  2. The ad was funny, but it didn't speak to our target audience at all.

Common collocations

  • reach the target audience
  • define the target audience
  • core target audience
  • resonate with the target audience
  • target marketThe particular group of customers that a company decides to focus on and sell its products or services to.
  • buyer personaA realistic but imaginary profile of a typical customer, based on research, with details such as age, job, goals, habits and problems.
  • demographicsFacts about a group of people, such as age, gender, income, education, family status and location, used to describe customers or audiences.
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Segmentation & Targeting

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