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Marketing vocabulary · Campaigns & Planning

Campaign

Meaning in marketing, with examples

/kæmˈpeɪn/nounCore term

In marketing, campaign means: A planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.

In Turkish: kampanya, reklam kampanyası

How it is used

Perhaps the most used word in agency life. You plan, launch, run and measure a campaign, and people talk about an ad campaign, a TV campaign or a social media campaign. In English it is not only about discounts.

Example sentences

  1. The summer campaign goes live on 1 June across TV, outdoor and social media.

  2. How are we going to measure the success of this campaign?

Common collocations

  • launch a campaign
  • run a campaign
  • ad campaign
  • integrated campaign
  • campaign results
  • launchTo make a new product, service or campaign available to the public for the first time, usually with planned promotion around it.
  • marketing planA document that sets out marketing goals for a period, usually a year, and explains the actions, budget, timing and measures needed to reach them.
  • briefA short document from a client or manager that explains a project's goal, target audience, key message, budget and deadline to the people who will do the work.
  • call to actionA short instruction in an ad, email or web page that tells people what to do next, such as “Buy now”, “Sign up” or “Call us today”.
  • KPIShort for key performance indicator: a measurable number that shows whether a team, campaign or business is reaching its most important goals.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Campaigns & Planning

Practise with graded reading

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