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Marketing vocabulary · Campaigns & Planning

Brief

Meaning in marketing, with examples

/briːf/nounCore term

In marketing, brief means: A short document from a client or manager that explains a project's goal, target audience, key message, budget and deadline to the people who will do the work.

In Turkish: brif, iş tanımı, çalışma talimatı

How it is used

Central to agency work. Clients write and send a brief; agencies receive it, respond to it or question it. A creative brief guides the ideas, and a media brief guides the media plan. As a verb, “to brief someone” means to give them the information they need.

Example sentences

  1. The brief says the target audience is students, but the budget is for TV. That doesn't add up.

  2. Can you brief the designers on the new packaging this afternoon?

Common collocations

  • creative brief
  • write a brief
  • client brief
  • brief the agency
  • respond to a brief
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.
  • advertising agencyA company that plans, creates and often places advertising for other businesses, which are called its clients.
  • target audienceThe specific group of people that an advertisement, message or campaign is designed to reach and influence.
  • consumer insightA deep understanding of why consumers think, feel or act the way they do, which a brand can use to create better products or messages.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Campaigns & Planning

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