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Marketing vocabulary · Campaigns & Planning

Marketing plan

Meaning in marketing, with examples

nounCore term

In marketing, marketing plan means: A document that sets out marketing goals for a period, usually a year, and explains the actions, budget, timing and measures needed to reach them.

In Turkish: pazarlama planı

How it is used

Teams write, present and update the marketing plan, often in the last quarter for the following year. It usually includes a situation analysis, objectives, the target audience, the marketing mix, a calendar, the budget and KPIs.

Example sentences

  1. The marketing plan for next year has to be ready before the budget meeting in November.

  2. This event wasn't in the marketing plan, so we need extra approval.

Common collocations

  • annual marketing plan
  • write a marketing plan
  • present the marketing plan
  • marketing plan template
  • marketing strategyA company's long-term plan for reaching the right customers, standing out from competitors and achieving its business goals through marketing.
  • marketing budgetThe amount of money a company sets aside for marketing activities, such as advertising, research, events and content, over a given period.
  • KPIShort for key performance indicator: a measurable number that shows whether a team, campaign or business is reaching its most important goals.
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.

More terms: Campaigns & Planning

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