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Marketing vocabulary · Marketing Strategy

Competitive advantage

Meaning in marketing, with examples

nounCore term

In marketing, competitive advantage means: Something that lets a company serve customers better or more cheaply than its rivals, such as lower costs, better technology or a stronger brand.

In Turkish: rekabet avantajı, rekabet üstünlüğü

How it is used

A strategy term in business plans, MBA classes and annual reports. Companies gain, build, keep or lose a competitive advantage. A sustainable competitive advantage is one that rivals cannot easily copy.

Example sentences

  1. Our local delivery network is a real competitive advantage in smaller cities.

  2. Low prices alone are not a lasting competitive advantage; anyone can cut prices.

Common collocations

  • gain a competitive advantage
  • sustainable competitive advantage
  • key competitive advantage
  • lose a competitive advantage
  • differentiationMaking a product or brand clearly different from competitors in ways that customers value, such as quality, design, service or experience.
  • unique selling propositionThe one clear benefit or feature that makes a product different from and better than its competitors, in a way that customers care about.
  • SWOT analysisA simple planning tool that lists a company's internal strengths and weaknesses and the external opportunities and threats it faces.
  • market shareThe percentage of all sales in a market that one company or brand makes, measured either by sales value or by the number of units sold.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Strategy

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