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Marketing vocabulary · Marketing Metrics

Market share

Meaning in marketing, with examples

/ˌmɑːrkɪt ˈʃer/nounCore term

In marketing, market share means: The percentage of all sales in a market that one company or brand makes, measured either by sales value or by the number of units sold.

In Turkish: pazar payı

How it is used

A key number in board meetings, annual reports and business news. Companies gain, lose, grow or defend market share. Figures can be by value (money) or by volume (units), and the two can be very different.

Example sentences

  1. We gained two points of market share in the detergent category this year.

  2. Our market share by volume is 18%, but by value it's closer to 25% because our products are more expensive.

Common collocations

  • gain market share
  • lose market share
  • market share by value
  • market share by volume
  • share of voiceA brand's share of all the advertising or media attention in its category compared with competitors, often measured by ad spend or by mentions.
  • competitive advantageSomething that lets a company serve customers better or more cheaply than its rivals, such as lower costs, better technology or a stronger brand.
  • competitor analysisA study of the main competitors in a market that looks at their products, prices, messages, strengths and weaknesses.
  • penetration pricingLaunching a product at a low price to attract many customers quickly and win market share, often with a plan to raise the price later.

More terms: Marketing Metrics

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