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Marketing vocabulary · Marketing Metrics

Impression

Meaning in marketing, with examples

/ɪmˈpreʃn/nounCommon term

In marketing, impression means: One single display of an ad on a screen or page; if an ad is shown 1,000 times, it has 1,000 impressions, even if fewer people saw it.

In Turkish: gösterim, görüntülenme

How it is used

A basic unit in digital and outdoor advertising. Ads are often bought by cost per thousand impressions, called CPM (M is the Roman numeral for 1,000). An impression does not mean that the person noticed, clicked or remembered the ad.

Example sentences

  1. The banner got 2 million impressions but only 900 clicks.

  2. We're paying much more per thousand impressions on this platform than last year.

Common collocations

  • cost per thousand impressions
  • number of impressions
  • ad impressions
  • deliver impressions
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.
  • engagementHow much people actively interact with a brand or its content, for example by liking, commenting, sharing, clicking or spending time with it.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • share of voiceA brand's share of all the advertising or media attention in its category compared with competitors, often measured by ad spend or by mentions.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Metrics

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