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Marketing vocabulary · Marketing Metrics

Share of voice

Meaning in marketing, with examples

nounAdvanced term

In marketing, share of voice means: A brand's share of all the advertising or media attention in its category compared with competitors, often measured by ad spend or by mentions.

In Turkish: ses payı, SOV, reklam görünürlük payı

How it is used

Shortened to SOV. Media agencies compare share of voice with market share, and a brand whose SOV is higher than its market share is often expected to grow. Online, it can also mean a brand's share of social media mentions.

Example sentences

  1. During the holiday season, our share of voice fell to 8% because competitors doubled their TV spend.

  2. We have 15% market share but only 9% share of voice.

Common collocations

  • increase share of voice
  • excess share of voice
  • SOV analysis
  • share of voice versus market share
  • market shareThe percentage of all sales in a market that one company or brand makes, measured either by sales value or by the number of units sold.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • impressionOne single display of an ad on a screen or page; if an ad is shown 1,000 times, it has 1,000 impressions, even if fewer people saw it.
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.

More terms: Marketing Metrics

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