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Marketing vocabulary · Marketing Metrics

Engagement

Meaning in marketing, with examples

/ɪnˈɡeɪdʒmənt/nounCore term

In marketing, engagement means: How much people actively interact with a brand or its content, for example by liking, commenting, sharing, clicking or spending time with it.

In Turkish: etkileşim, ilgi ve katılım

How it is used

Used constantly in social media and content reports. Posts get, drive or boost engagement, and teams track the engagement rate. In wider marketing it can also mean emotional involvement with a brand.

Example sentences

  1. The video had fewer views but much higher engagement than the photo post.

  2. Engagement drops when we post more than twice a day.

Common collocations

  • engagement rate
  • drive engagement
  • high engagement
  • audience engagement
  • customer engagement
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.
  • impressionOne single display of an ad on a screen or page; if an ad is shown 1,000 times, it has 1,000 impressions, even if fewer people saw it.
  • KPIShort for key performance indicator: a measurable number that shows whether a team, campaign or business is reaching its most important goals.
  • brand loyaltyCustomers' habit or wish to keep buying the same brand again and again, even when competitors offer similar products or lower prices.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Metrics

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