Engagement

How it is used

One of the most used words in social media reports and brand meetings. Engagement can be high, low or strong, and it can drop; you drive, boost or increase it. Brands often care more about engagement than follower numbers.

Example sentences

1. Engagement went up after we started replying to every comment.

2. The giveaway post had great engagement but brought very few real customers.

Common collocations

• drive engagement
• high engagement
• engagement drops
• boost engagement
• audience engagement

Related terms

• engagement rateA percentage that shows how actively people interact with your content, usually total interactions divided by followers or by reach.
• reachThe number of different people or accounts that saw your content at least once in a certain period.
• commentA written reply that someone leaves under a post or video, which other users can usually read and answer.
• likeA quick sign of approval that users give a post by tapping a heart or thumbs-up icon; the total number is usually shown on the post.
• shareTo pass your own or someone else's content on to other people, for example by sending it in a message or posting it to your story.

This word in other fields

The same English word can have a different meaning in another field:

• engagement · Product Management
• engagement · Marketing
• engagement · Digital Marketing & SEO

More terms: Engagement and Reach

• go viral
• organic reach
• boost
• save