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Product Management vocabulary · Metrics & KPIs

Engagement

Meaning in product management, with examples

/ɪnˈɡeɪdʒmənt/nounCore term

In product management, engagement means: How often and how deeply users interact with a product, measured by things such as sessions per week, time spent or key actions taken.

In Turkish: etkileşim, kullanıcı bağlılığı

How it is used

Teams drive, increase and measure engagement. It is only useful when tied to real value: more time spent is good in a game but may be a bad sign in a banking app, where users want to finish quickly.

Example sentences

  1. Engagement is high among teachers but low among students.

  2. The weekly summary email increased engagement for about a month and then faded.

Common collocations

  • user engagement
  • drive engagement
  • engagement metrics
  • low engagement
  • engagement rate
  • daily active usersThe number of unique users who use a product on a given day, used to measure how big and how engaged its active audience is.
  • retentionThe share of users or customers who keep using a product over time, for example the percentage still active 30 days after signing up.
  • adoptionThe extent to which users start using a product or a new feature, usually measured as the share of eligible users who have tried it or use it regularly.
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • north star metricThe single metric that best captures the core value a product delivers to its customers and that the whole company uses to guide long-term growth.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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