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Product Management vocabulary · Metrics & KPIs

Metric

Meaning in product management, with examples

/ˈmetrɪk/nounCore term

In product management, metric means: A number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.

In Turkish: metrik, ölçüt

How it is used

Teams define, track, move and report metrics. Product people separate actionable metrics, which help them make decisions, from vanity metrics, which look impressive but say little, such as total downloads.

Example sentences

  1. Which metric will tell us whether the new onboarding works?

  2. Total sign-ups is a vanity metric; let's look at activated users instead.

Common collocations

  • track a metric
  • move the metric
  • success metric
  • vanity metric
  • key metrics
  • KPIShort for key performance indicator: one of the few numbers a team watches closely to judge whether a product or business is doing well.
  • north star metricThe single metric that best captures the core value a product delivers to its customers and that the whole company uses to guide long-term growth.
  • guardrail metricA metric a team watches during an experiment or launch to make sure the change does not harm something important, such as speed, revenue or complaints.
  • baselineThe starting value of a metric before a change is made, used as a reference point to measure whether the change improved anything.
  • engagementHow often and how deeply users interact with a product, measured by things such as sessions per week, time spent or key actions taken.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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