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Product Management vocabulary · Metrics & KPIs

Cohort

Meaning in product management, with examples

/ˈkoʊhɔːrt/nounCommon term

In product management, cohort means: A group of users who share a characteristic in a given time period, most often the week or month they signed up, and who are studied together over time.

In Turkish: kohort, kullanıcı grubu

How it is used

Cohort analysis compares how different groups behave, for example whether users who joined in March are retained better than those who joined in January. It shows whether product changes are really improving things.

Example sentences

  1. The September cohort is retained much better than earlier ones, probably thanks to the new onboarding.

  2. Let's run a cohort analysis before we say the redesign worked.

Common collocations

  • cohort analysis
  • signup cohort
  • monthly cohort
  • cohort retention
  • retentionThe share of users or customers who keep using a product over time, for example the percentage still active 30 days after signing up.
  • churnThe loss of customers or users who stop using or paying for a product during a period, often shown as a percentage called the churn rate.
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • funnelThe series of steps users go through toward a goal, such as visit, sign up, activate and pay, with fewer users remaining at each step.
  • daily active usersThe number of unique users who use a product on a given day, used to measure how big and how engaged its active audience is.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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