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Product Management vocabulary · Metrics & KPIs

Daily active users

Meaning in product management, with examples

nounCommon term

In product management, daily active users means: The number of unique users who use a product on a given day, used to measure how big and how engaged its active audience is.

In Turkish: günlük aktif kullanıcı sayısı, günlük aktif kullanıcılar

How it is used

Shortened to DAU, said letter by letter. Monthly active users is MAU, and DAU divided by MAU, the stickiness ratio, shows how often people come back. Each team must define what counts as active: opening the app, or doing something meaningful in it.

Example sentences

  1. Daily active users dropped by 8% after the update, so we're checking for bugs.

  2. We count daily active users as people who send at least one message, not people who just open the app.

Common collocations

  • DAU/MAU ratio
  • monthly active users
  • grow daily active users
  • daily active users chart
  • engagementHow often and how deeply users interact with a product, measured by things such as sessions per week, time spent or key actions taken.
  • retentionThe share of users or customers who keep using a product over time, for example the percentage still active 30 days after signing up.
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • KPIShort for key performance indicator: one of the few numbers a team watches closely to judge whether a product or business is doing well.
  • cohortA group of users who share a characteristic in a given time period, most often the week or month they signed up, and who are studied together over time.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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