Okuzeka
Product Management vocabulary · Metrics & KPIs

Adoption

Meaning in product management, with examples

/əˈdɑːpʃn/nounCommon term

In product management, adoption means: The extent to which users start using a product or a new feature, usually measured as the share of eligible users who have tried it or use it regularly.

In Turkish: benimsenme, kullanıma geçiş, benimsenme oranı

How it is used

Feature adoption is a key metric after launch. Teams drive, track and increase adoption with in-app tips, emails and better onboarding. Low adoption may mean users can't find the feature, or that they don't need it.

Example sentences

  1. Adoption of the new calendar view is only 12% after two months.

  2. To improve adoption, we added a short tip the first time users open a project.

Common collocations

  • feature adoption
  • adoption rate
  • drive adoption
  • low adoption
  • user adoption
  • engagementHow often and how deeply users interact with a product, measured by things such as sessions per week, time spent or key actions taken.
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • retentionThe share of users or customers who keep using a product over time, for example the percentage still active 30 days after signing up.
  • daily active usersThe number of unique users who use a product on a given day, used to measure how big and how engaged its active audience is.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: