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Product Management vocabulary · Launches & Go-to-Market

Launch

Meaning in product management, with examples

/lɔːntʃ/nounCore term

In product management, launch means: The moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.

In Turkish: lansman, piyasaya sürme, ürün çıkışı

How it is used

Also a verb: launch a product. A launch is more than a release: it includes announcements, documentation, training for sales and support, and success metrics. PMs often coordinate a launch checklist across several teams.

Example sentences

  1. The launch is planned for March 12, right after the trade show.

  2. We launched the Android app two weeks after the iOS version.

Common collocations

  • product launch
  • launch date
  • soft launch
  • launch plan
  • launch checklist
  • releaseA new version of a product that is made available to users, or the act of making it available, often containing several features and fixes.
  • go-to-market strategyThe plan for how a new product or feature will reach its customers: who it is for, and how it is priced, positioned, promoted and sold.
  • go/no-go decisionA formal decision, usually made in a meeting shortly before launch, about whether a product or release is ready to go ahead or should be delayed.
  • betaA test period, or a test version, in which a product or feature is released to a limited group of real users before the full launch.
  • roll outTo make a new product, feature or change available to users, often step by step to a growing share of them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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