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Product Management vocabulary · Launches & Go-to-Market

Early adopter

Meaning in product management, with examples

nounCommon term

In product management, early adopter means: One of the first customers to try a new product, usually someone who feels the problem strongly and accepts some bugs in return for early access.

In Turkish: erken benimseyen, ilk kullanıcı

How it is used

Early adopters are valuable in MVPs and betas because they give detailed feedback. PMs should remember, however, that they are often more technical and more tolerant than the mainstream market that comes later.

Example sentences

  1. Our early adopters were small agencies that were tired of spreadsheets.

  2. Early adopters love the advanced settings, but new users find them confusing.

Common collocations

  • attract early adopters
  • early adopter program
  • early adopter feedback
  • win early adopters
  • betaA test period, or a test version, in which a product or feature is released to a limited group of real users before the full launch.
  • MVPShort for minimum viable product: the simplest version of a product that can be released to real users to learn whether the idea is worth building further.
  • product-market fitThe point at which a product clearly satisfies a real need in a large enough market, so customers keep using it, pay for it and recommend it.
  • feedbackOpinions, complaints and ideas from users, customers or colleagues about a product, which help the team understand what to improve.
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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