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Product Management vocabulary · Launches & Go-to-Market

Beta

Meaning in product management, with examples

/ˈbeɪtə/nounCore term

In product management, beta means: A test period, or a test version, in which a product or feature is released to a limited group of real users before the full launch.

In Turkish: beta, beta sürüm, deneme sürümü

How it is used

A closed or private beta is by invitation only; an open or public beta is available to anyone who opts in. Teams run, join and exit a beta, and features are said to be in beta. The earlier stage, tested mostly inside the company, is called alpha.

Example sentences

  1. The new editor is in beta with 50 customers, and we'll open it to everyone in May.

  2. Beta users found two serious bugs that our own tests missed.

Common collocations

  • closed beta
  • public beta
  • beta testers
  • in beta
  • beta program
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • early adopterOne of the first customers to try a new product, usually someone who feels the problem strongly and accepts some bugs in return for early access.
  • feature flagA switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.
  • dogfoodingThe practice of a company using its own product internally, often before release, to find problems and understand the user experience firsthand.
  • roll outTo make a new product, feature or change available to users, often step by step to a growing share of them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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