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Product Management vocabulary · Launches & Go-to-Market

Go-to-market strategy

Meaning in product management, with examples

nounCommon term

In product management, go-to-market strategy means: The plan for how a new product or feature will reach its customers: who it is for, and how it is priced, positioned, promoted and sold.

In Turkish: pazara çıkış stratejisi, pazara giriş stratejisi

How it is used

Shortened to GTM, said letter by letter. The PM usually writes it with product marketing and sales. A GTM plan covers the target segment, messaging, channels, pricing, launch timing and preparing the sales team.

Example sentences

  1. Our go-to-market strategy for the new plan is self-serve sign-up first and a sales team later.

  2. The feature is ready, but we still don't have a go-to-market strategy for Germany.

Common collocations

  • go-to-market plan
  • GTM strategy
  • go-to-market team
  • define a go-to-market strategy
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • positioningHow a product is placed in customers' minds compared with alternatives: what it is, who it is for and why it is the best choice for them.
  • pricingThe way a company decides how much to charge for a product and how to structure that charge, for example with plans, tiers, discounts and free trials.
  • target marketThe specific group of customers a product is mainly built and sold for, defined by things such as industry, company size, location or needs.
  • customer segmentA group of customers who share similar needs, behaviors or characteristics, such as company size, industry or the way they use a product.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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