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Product Management vocabulary · Vision & Strategy

Customer segment

Meaning in product management, with examples

nounCommon term

In product management, customer segment means: A group of customers who share similar needs, behaviors or characteristics, such as company size, industry or the way they use a product.

In Turkish: müşteri segmenti, müşteri grubu

How it is used

Teams target, analyze and prioritize customer segments. Looking at metrics by segment often reveals what averages hide: retention may be great for agencies but poor for freelancers. Typical B2B segments are SMB, mid-market and enterprise.

Example sentences

  1. Our fastest-growing customer segment is online stores with fewer than five employees.

  2. This feature matters to only one customer segment, but that segment brings in the most revenue.

Common collocations

  • target customer segment
  • customer segmentation
  • high-value customer segment
  • enterprise segment
  • target marketThe specific group of customers a product is mainly built and sold for, defined by things such as industry, company size, location or needs.
  • personaA realistic but invented profile of a typical user, based on research, that describes their goals, habits and problems so the team can design for them.
  • cohortA group of users who share a characteristic in a given time period, most often the week or month they signed up, and who are studied together over time.
  • go-to-market strategyThe plan for how a new product or feature will reach its customers: who it is for, and how it is priced, positioned, promoted and sold.
  • positioningHow a product is placed in customers' minds compared with alternatives: what it is, who it is for and why it is the best choice for them.

More terms: Vision & Strategy

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