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Product Management vocabulary · Vision & Strategy

Product vision

Meaning in product management, with examples

nounCore term

In product management, product vision means: A short description of the future a product is trying to create for its users, usually looking several years ahead, that explains why the product exists.

In Turkish: ürün vizyonu

How it is used

Written by product leaders and shared in all-hands meetings, strategy decks and onboarding documents. A good vision is inspiring and stable; the strategy and roadmap explain how to move toward it. You set, share, communicate or align on a vision.

Example sentences

  1. Our product vision is that any small shop can start selling online in a single afternoon.

  2. Before we debate features, let's check whether this idea fits the product vision.

Common collocations

  • set the product vision
  • share the product vision
  • long-term product vision
  • vision statement
  • product strategyThe plan for how a product will reach its vision: which users and problems it will focus on, how it will win against alternatives and what it will not do.
  • roadmapA high-level plan that shows what a product team intends to work on over the coming months or quarters, and why, without detailing every task.
  • outcomeThe change in user behavior or business results that a team's work produces, such as fewer support calls or higher retention, rather than the work itself.
  • alignmentA state in which people or teams agree on goals, priorities and decisions, so they work in the same direction instead of against each other.

More terms: Vision & Strategy

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