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Product Management vocabulary · Vision & Strategy

Competitive analysis

Meaning in product management, with examples

nounCommon term

In product management, competitive analysis means: A structured comparison of a product with its competitors' products, looking at features, pricing, strengths, weaknesses and positioning.

In Turkish: rakip analizi, rekabet analizi

How it is used

PMs do competitive analysis when shaping strategy, pricing or a launch. It often ends up as a comparison table or a short deck. Good teams use it to find gaps in the market, not to copy every feature a competitor has.

Example sentences

  1. The competitive analysis shows that none of our rivals support offline mode.

  2. Can you update the competitive analysis now that they've changed their pricing?

Common collocations

  • do a competitive analysis
  • competitive analysis report
  • update the competitive analysis
  • competitive landscape
  • positioningHow a product is placed in customers' minds compared with alternatives: what it is, who it is for and why it is the best choice for them.
  • product strategyThe plan for how a product will reach its vision: which users and problems it will focus on, how it will win against alternatives and what it will not do.
  • pricingThe way a company decides how much to charge for a product and how to structure that charge, for example with plans, tiers, discounts and free trials.
  • target marketThe specific group of customers a product is mainly built and sold for, defined by things such as industry, company size, location or needs.
  • value propositionA clear statement of the main benefit a product gives its customers and why they should choose it over other options.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Vision & Strategy

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