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UX/UI Design vocabulary · User Research

Competitive analysis

Meaning in UX/UI design, with examples

nounCommon term

In UX/UI design, competitive analysis means: A review of competitors' products to see how they solve the same problems, what they do well or badly, and where there is room to do better.

In Turkish: rakip analizi, rekabet analizi

How it is used

Designers often start a project with a competitive analysis: screenshots of rival flows, a comparison table and notes on common patterns. It inspires ideas, but copying a competitor's design without testing it is risky.

Example sentences

  1. Our competitive analysis shows that all three rivals let users pay without an account.

  2. I'll finish the competitive analysis of food delivery apps by Wednesday.

Common collocations

  • conduct a competitive analysis
  • competitive analysis report
  • competitor review
  • feature comparison
  • user researchThe study of people who use or might use a product, through interviews, observation, surveys and tests, to understand their needs, behaviour and problems.
  • design patternA proven, reusable solution to a common interface problem, such as a search bar with suggestions, infinite scroll or a multi-step checkout.
  • insightA useful new understanding about users, drawn from research data, that explains their behaviour and points to a design opportunity.
  • stakeholderAnyone inside or outside the team who is affected by a project or has a say in it, such as product managers, executives, engineers, the legal team or the client.

This word in other fields

The same English word can have a different meaning in another field:

More terms: User Research

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