Recruit

How it is used

Researchers recruit participants through customer lists, social media, recruitment agencies or panels, often with a screener survey to filter people. The noun is recruitment, and recruiting is often the slowest part of research.

Example sentences

1. We need to recruit six small business owners who use accounting software.

2. Recruiting took two weeks, but the sessions themselves took only three days.

Common collocations

• recruit participants
• recruit users
• recruitment criteria
• screener survey

Related terms

• participantA person who takes part in a research session, such as an interview or a usability test, usually matching the profile of the product's target users.
• user interviewA one-to-one conversation with a user or potential user, usually 30 to 60 minutes long, to learn about their goals, habits, problems and opinions.
• usability testingA research method in which real users try to complete tasks with a product or prototype while a researcher watches, to find out where they struggle.
• surveyA set of written questions sent to many people at once to collect their answers, opinions or ratings in a form that can be counted and compared.

More terms: User Research

• user research
• insight
• qualitative research
• quantitative research
• competitive analysis
• affinity mapping