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UX/UI Design vocabulary · User Research

Quantitative research

Meaning in UX/UI design, with examples

nounCommon term

In UX/UI design, quantitative research means: Research that collects numbers from many users, such as survey ratings, click rates or task times, to measure behaviour and spot patterns.

In Turkish: nicel araştırma, kantitatif araştırma

How it is used

Includes surveys, analytics, A/B tests and benchmark studies. Shortened to 'quant'. Teams usually combine it with qualitative research: quant shows what is happening, qual explains why.

Example sentences

  1. Our quantitative research shows that 60% of users never open the settings page.

  2. Quantitative research tells us how many users drop off, not why they leave.

Common collocations

  • quantitative research methods
  • quantitative data
  • statistically significant
  • qual and quant
  • qualitative researchResearch that collects words, observations and stories from a small number of people to understand why they think and behave the way they do.
  • surveyA set of written questions sent to many people at once to collect their answers, opinions or ratings in a form that can be counted and compared.
  • A/B testingA method that shows two versions of a page or feature to different groups of real users at the same time and measures which version performs better.
  • heatmapA visual report that uses colours, from cool blue to hot red, to show where users click, move, look or scroll most on a page.

This word in other fields

The same English word can have a different meaning in another field:

More terms: User Research

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