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UX/UI Design vocabulary · Usability Testing

A/B testing

Meaning in UX/UI design, with examples

nounCore term

In UX/UI design, A/B testing means: A method that shows two versions of a page or feature to different groups of real users at the same time and measures which version performs better.

In Turkish: A/B testi, bölünmüş test

How it is used

Used to compare things like button text, layouts or prices with metrics such as conversion rate. Teams need enough traffic for a statistically significant result. Also called split testing; A/B is read 'ay-bee'.

Example sentences

  1. A/B testing showed that the shorter form increased sign-ups by 12%.

  2. We're A/B testing two versions of the pricing page this month.

Common collocations

  • run an A/B test
  • A/B testing tool
  • winning variant
  • A/B test results
  • quantitative researchResearch that collects numbers from many users, such as survey ratings, click rates or task times, to measure behaviour and spot patterns.
  • call to actionA button, link or short message that asks users to take the next step, such as 'Sign up', 'Add to cart' or 'Start free trial'.
  • usability testingA research method in which real users try to complete tasks with a product or prototype while a researcher watches, to find out where they struggle.
  • heatmapA visual report that uses colours, from cool blue to hot red, to show where users click, move, look or scroll most on a page.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Usability Testing

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