Insight

How it is used

Researchers turn raw observations into insights during synthesis and present key insights to the team. An insight goes beyond a fact: 'users skip onboarding' is a finding; why they skip it and what that means is the insight.

Example sentences

1. One key insight was that people compare prices in another tab before buying.

2. Let's turn these interview notes into three or four clear insights.

Common collocations

• key insight
• actionable insights
• gather insights
• research insights

Related terms

• user researchThe study of people who use or might use a product, through interviews, observation, surveys and tests, to understand their needs, behaviour and problems.
• affinity mappingA way of making sense of research by writing observations on sticky notes and grouping similar ones together until themes and patterns appear.
• pain pointA specific problem, frustration or obstacle that users experience, such as a confusing step, a long wait or a missing feature.
• user interviewA one-to-one conversation with a user or potential user, usually 30 to 60 minutes long, to learn about their goals, habits, problems and opinions.

This word in other fields

The same English word can have a different meaning in another field:

• insight · Data Science & Analytics

More terms: User Research

• survey
• qualitative research
• quantitative research
• competitive analysis
• recruit