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Data Science & Analytics vocabulary · Reporting to Stakeholders

Insight

Meaning in data science & analytics, with examples

/ˈɪnsaɪt/nounCore term

In data science & analytics, insight means: A useful finding from data that explains why something is happening or what could be done about it, going beyond simply describing the numbers.

In Turkish: içgörü, bulgu

How it is used

Very common in job titles ('Insights Analyst') and reports. You find, share, draw or deliver insights, and good insights are 'actionable'. Because marketing language overuses the word, careful writers state exactly what the insight is.

Example sentences

  1. The key insight is that most cancellations happen in the first week.

  2. The report has lots of charts but very few real insights.

Common collocations

  • share insights
  • key insight
  • actionable insights
  • draw insights from
  • actionableDescribes information or findings that are clear and specific enough for someone to act on, for example by changing a process, a product or a budget.
  • key takeawayThe most important point or conclusion that the audience should remember from a presentation, report or meeting.
  • stakeholderAny person or team with an interest in a piece of work and its results, such as the managers, product owners or clients who will use an analysis.
  • data storytellingPresenting findings from data as a clear story, with context, a few well-chosen charts and a conclusion, so that the audience understands and remembers them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Reporting to Stakeholders

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