Pain point

How it is used

Heard in research readouts, journey maps and product meetings: 'the biggest pain point is delivery tracking'. Teams identify, uncover and address pain points. The term is common in sales and marketing too.

Example sentences

1. The main pain point in our interviews was the long sign-up form.

2. This feature addresses a real pain point for small shop owners.

Common collocations

• identify pain points
• address a pain point
• key pain point
• customer pain points

Related terms

• user journeyThe full series of steps and experiences a person goes through to reach a goal with a product, often starting before they open the app and ending after they finish.
• journey mapA visual timeline of a user's journey that shows each stage, what the person does, thinks and feels, and where pain points and opportunities appear.
• personaA fictional but realistic profile of a typical user, built from research, with a name, goals, needs and frustrations, that helps a team design for real people.
• insightA useful new understanding about users, drawn from research data, that explains their behaviour and points to a design opportunity.

This word in other fields

The same English word can have a different meaning in another field:

• pain point · Software Engineering
• pain point · Product Management
• pain point · Marketing
• pain point · Sales & Retail
• pain point · Entrepreneurship & Startups

More terms: Personas and Journeys

• empathy map
• touchpoint