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UX/UI Design vocabulary · Personas and Journeys

Touchpoint

Meaning in UX/UI design, with examples

/ˈtʌtʃpɔɪnt/nounCommon term

In UX/UI design, touchpoint means: Any moment or channel where a person comes into contact with a company or product, such as an ad, the website, an email, the app or a call to support.

In Turkish: temas noktası, etkileşim noktası

How it is used

Shown along the top of journey maps and widely used in service design and marketing. Teams try to keep the experience consistent across all touchpoints, online and offline.

Example sentences

  1. The confirmation email is an important touchpoint, but nobody on the team owns it.

  2. We listed every touchpoint from the first ad to the delivery text message.

Common collocations

  • customer touchpoint
  • key touchpoints
  • across all touchpoints
  • digital touchpoint
  • user journeyThe full series of steps and experiences a person goes through to reach a goal with a product, often starting before they open the app and ending after they finish.
  • journey mapA visual timeline of a user's journey that shows each stage, what the person does, thinks and feels, and where pain points and opportunities appear.
  • pain pointA specific problem, frustration or obstacle that users experience, such as a confusing step, a long wait or a missing feature.
  • personaA fictional but realistic profile of a typical user, built from research, with a name, goals, needs and frustrations, that helps a team design for real people.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Personas and Journeys

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