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UX/UI Design vocabulary · Personas and Journeys

Journey map

Meaning in UX/UI design, with examples

nounCore term

In UX/UI design, journey map means: A visual timeline of a user's journey that shows each stage, what the person does, thinks and feels, and where pain points and opportunities appear.

In Turkish: yolculuk haritası, müşteri yolculuğu haritası

How it is used

Usually built for one persona and one scenario, often in workshops on a whiteboard or in tools like Miro or FigJam. Also called a customer journey map or user journey map. An emotion line shows the highs and lows.

Example sentences

  1. The journey map shows that customers feel most anxious while waiting for delivery.

  2. Let's build a journey map for new patients booking their first appointment.

Common collocations

  • create a journey map
  • customer journey map
  • current-state journey map
  • journey mapping workshop
  • user journeyThe full series of steps and experiences a person goes through to reach a goal with a product, often starting before they open the app and ending after they finish.
  • personaA fictional but realistic profile of a typical user, built from research, with a name, goals, needs and frustrations, that helps a team design for real people.
  • pain pointA specific problem, frustration or obstacle that users experience, such as a confusing step, a long wait or a missing feature.
  • touchpointAny moment or channel where a person comes into contact with a company or product, such as an ad, the website, an email, the app or a call to support.

More terms: Personas and Journeys

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