Okuzeka
UX/UI Design vocabulary · Personas and Journeys

User journey

Meaning in UX/UI design, with examples

nounCore term

In UX/UI design, user journey means: The full series of steps and experiences a person goes through to reach a goal with a product, often starting before they open the app and ending after they finish.

In Turkish: kullanıcı yolculuğu, müşteri yolculuğu

How it is used

Used when talking about the big picture: discovering a product, signing up, using it and getting support. Usually visualised in a journey map. 'Customer journey' is the same idea and is more common in marketing and service design.

Example sentences

  1. The user journey starts when someone sees our ad, not when they open the app.

  2. Let's walk through the user journey of a first-time buyer.

Common collocations

  • map the user journey
  • end-to-end user journey
  • stage of the user journey
  • improve the user journey
  • journey mapA visual timeline of a user's journey that shows each stage, what the person does, thinks and feels, and where pain points and opportunities appear.
  • user flowA diagram or sequence that shows the screens, steps and decisions a user goes through to complete one task in a product, such as resetting a password.
  • touchpointAny moment or channel where a person comes into contact with a company or product, such as an ad, the website, an email, the app or a call to support.
  • personaA fictional but realistic profile of a typical user, built from research, with a name, goals, needs and frustrations, that helps a team design for real people.
  • pain pointA specific problem, frustration or obstacle that users experience, such as a confusing step, a long wait or a missing feature.

More terms: Personas and Journeys

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: