Okuzeka
Marketing vocabulary · Campaigns & Planning

Touchpoint

Meaning in marketing, with examples

/ˈtʌtʃpɔɪnt/nounCommon term

In marketing, touchpoint means: Any point where a customer comes into contact with a brand, such as an ad, the website, a store, a call centre, the packaging or a delivery.

In Turkish: temas noktası, etkileşim noktası

How it is used

Used in customer experience and campaign planning. Teams map, improve or add touchpoints along the customer journey and try to keep the message consistent across all of them. Sometimes written as two words, touch point.

Example sentences

  1. The delivery driver is an important touchpoint that we never think about.

  2. We counted 14 touchpoints between seeing the first ad and opening an account.

Common collocations

  • customer touchpoints
  • key touchpoint
  • digital touchpoints
  • across all touchpoints
  • customer journeyAll the steps a customer goes through with a brand, from first hearing about it to buying and using the product, and then coming back or leaving.
  • brand identityThe way a company wants its brand to look, sound and feel, including its name, logo, colours, fonts, tone of voice and values.
  • customer satisfactionHow happy customers are with a product, a service or their overall experience, compared with what they expected.
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Campaigns & Planning

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: