Roll out

How it is used

Very common in business English. You roll something out nationally, to all stores or in phases; the noun is rollout (or roll-out in British English). Often used after a pilot: “If the pilot works, we'll roll it out.”

Example sentences

1. We're rolling out the new loyalty app in all 120 stores next month.

2. The campaign was rolled out in Izmir first and then across the country.

Common collocations

• roll out nationally
• roll out in phases
• full rollout
• rollout plan

Related terms

• launchTo make a new product, service or campaign available to the public for the first time, usually with planned promotion around it.
• campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.
• go-to-market strategyA plan for bringing a new product to market or entering a new market, covering the target customers, value proposition, pricing, channels and launch activities.
• A/B testAn experiment that shows two versions of an ad, email or web page to similar groups of people to find out which one performs better.

This word in other fields

The same English word can have a different meaning in another field:

• roll out · Software Engineering
• roll out · Artificial Intelligence & Machine Learning
• roll out · Cloud Computing & DevOps
• roll out · Product Management
• roll out · Management & Leadership
• roll out · Project Management
• roll out · Public Administration

More terms: Campaigns & Planning

• call to action
• marketing plan
• marketing budget
• brief
• touchpoint
• lead generation