Okuzeka
Marketing vocabulary · Marketing Strategy

Go-to-market strategy

Meaning in marketing, with examples

nounCommon term

In marketing, go-to-market strategy means: A plan for bringing a new product to market or entering a new market, covering the target customers, value proposition, pricing, channels and launch activities.

In Turkish: pazara giriş stratejisi, pazara çıkış stratejisi

How it is used

Common in technology, B2B and startups, and usually shortened to GTM, said letter by letter. Product, marketing and sales teams build the go-to-market strategy together before a launch.

Example sentences

  1. Our go-to-market strategy for Germany starts with partners, not our own sales team.

  2. The product is ready, but the go-to-market strategy still has gaps in pricing.

Common collocations

  • GTM plan
  • go-to-market team
  • build a go-to-market strategy
  • go-to-market motion
  • launchTo make a new product, service or campaign available to the public for the first time, usually with planned promotion around it.
  • value propositionA short statement of the benefits a customer gets from a product or service and why it is worth choosing over the alternatives.
  • marketing strategyA company's long-term plan for reaching the right customers, standing out from competitors and achieving its business goals through marketing.
  • distribution channelThe route a product takes to reach the final customer, for example through wholesalers, retailers, the company's own stores or an online shop.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Strategy

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: