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Marketing vocabulary · Marketing Strategy

SWOT analysis

Meaning in marketing, with examples

/ˈswɑːt əˌnæləsɪs/nounCore term

In marketing, SWOT analysis means: A simple planning tool that lists a company's internal strengths and weaknesses and the external opportunities and threats it faces.

In Turkish: SWOT analizi, GZFT analizi

How it is used

Used in business plans, marketing plans, case studies and workshops. SWOT is said as one word, not letter by letter. You do, carry out or present a SWOT analysis, usually as a grid of four boxes.

Example sentences

  1. Let's start the workshop with a quick SWOT analysis of the brand.

  2. In our SWOT analysis, the new competitor from Europe is the biggest threat.

Common collocations

  • carry out a SWOT analysis
  • SWOT matrix
  • strengths and weaknesses
  • opportunities and threats
  • competitor analysisA study of the main competitors in a market that looks at their products, prices, messages, strengths and weaknesses.
  • marketing strategyA company's long-term plan for reaching the right customers, standing out from competitors and achieving its business goals through marketing.
  • competitive advantageSomething that lets a company serve customers better or more cheaply than its rivals, such as lower costs, better technology or a stronger brand.
  • marketing planA document that sets out marketing goals for a period, usually a year, and explains the actions, budget, timing and measures needed to reach them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Strategy

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