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Management & Leadership vocabulary · Strategy and Planning

SWOT analysis

Meaning in management & leadership, with examples

nounCommon term

In management & leadership, SWOT analysis means: A planning tool that lists an organisation's internal strengths and weaknesses and the external opportunities and threats it faces, used before making strategic choices.

In Turkish: SWOT analizi, GZFT analizi

How it is used

SWOT stands for strengths, weaknesses, opportunities and threats. Teams do or carry out a SWOT analysis in strategy workshops, business plans and university case studies, usually as a grid of four boxes.

Example sentences

  1. Before we enter the German market, let's do a quick SWOT analysis.

  2. The SWOT analysis showed that our biggest weakness is slow delivery.

Common collocations

  • do a SWOT analysis
  • carry out a SWOT analysis
  • SWOT analysis workshop
  • complete a SWOT analysis
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.
  • competitive advantageSomething that allows a company to do better than its competitors, such as lower costs, a stronger brand, better technology or more skilled people.
  • risk assessmentThe process of identifying what could go wrong in a plan or activity, judging how likely and how serious each risk is, and deciding how to reduce it.
  • contingency planA plan that describes what an organisation will do if something goes wrong or an unexpected event happens, such as a supplier failing or a key person leaving.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Strategy and Planning

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