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Management & Leadership vocabulary · Strategy and Planning

Objective

Meaning in management & leadership, with examples

/əbˈdʒektɪv/nounCore term

In management & leadership, objective means: A specific, measurable result that a team or organisation plans to achieve by a certain date, usually as one step towards a wider goal.

In Turkish: hedef, amaç

How it is used

Common in formal planning documents, project plans and performance systems such as OKRs (objectives and key results). It sounds more formal than goal. As an adjective, objective means 'not influenced by personal feelings'.

Example sentences

  1. The first objective of the project is to move all customers to the new system by June.

  2. Each department sets its own objectives based on the company strategy.

Common collocations

  • set objectives
  • meet an objective
  • business objectives
  • strategic objective
  • key objective
  • goalSomething a person, team or company wants to achieve, usually described in broad terms and over a longer period, such as becoming the market leader.
  • targetA specific number, level or result that a person or team is expected to reach within a set time, such as a sales figure or a cost limit.
  • OKRShort for objectives and key results: a goal-setting method in which each ambitious objective is paired with a few measurable key results that show whether it was achieved.
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.
  • KPIShort for key performance indicator: a number that shows how well a person, team or company is doing against an important goal, such as monthly sales or customer satisfaction.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Strategy and Planning

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