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Management & Leadership vocabulary · Strategy and Planning

Strategic intent

Meaning in management & leadership, with examples

nounAdvanced term

In management & leadership, strategic intent means: A sustained ambition that directs an organisation's efforts beyond what its current resources seem to allow.

In Turkish: stratejik niyet

How it is used

Use for a demanding long-term ambition that guides resource building, rather than a detailed delivery schedule.

Example sentences

  1. The firm's strategic intent was to become a global supplier despite its small production base.

    The ambition exceeds present capacity and directs its future development.

  2. Our strategic intent remained stable even when the annual investment plan changed.

    The enduring ambition is distinguished from the plans used to pursue it.

Common collocations

  • articulate strategic intent
  • strategic intent and ambition
  • visionA clear picture of what an organisation or team wants to become in the future, used to give people direction and a reason to work towards the same aim.
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.

More terms: Strategy and Planning

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