Okuzeka
Management & Leadership vocabulary · Strategy and Planning

Mission statement

Meaning in management & leadership, with examples

nounCore term

In management & leadership, mission statement means: A short written statement of an organisation's purpose: what it does, who it serves and what makes it different, often shared with employees and the public.

In Turkish: misyon ifadesi, misyon bildirgesi, misyon

How it is used

Found on company websites, in annual reports and on office walls. Companies write, review or update their mission statement, usually together with a vision statement and a list of values.

Example sentences

  1. Our mission statement is short: safe, affordable homes for young families.

  2. Every new project should be checked against the mission statement.

Common collocations

  • write a mission statement
  • company mission statement
  • vision and mission statements
  • in line with our mission statement
  • visionA clear picture of what an organisation or team wants to become in the future, used to give people direction and a reason to work towards the same aim.
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.
  • goalSomething a person, team or company wants to achieve, usually described in broad terms and over a longer period, such as becoming the market leader.
  • alignmentA state in which teams, goals and actions support the same strategy and priorities, so that different parts of an organisation work in the same direction.

More terms: Strategy and Planning

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: