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Management & Leadership vocabulary · Strategy and Planning

Vision

Meaning in management & leadership, with examples

/ˈvɪʒən/nounCore term

In management & leadership, vision means: A clear picture of what an organisation or team wants to become in the future, used to give people direction and a reason to work towards the same aim.

In Turkish: vizyon, gelecek tasavvuru

How it is used

Leaders set out, share or communicate a vision, and a vision statement usually sits next to the mission statement. It is also used for people: a leader with vision is someone who sees future opportunities before others do.

Example sentences

  1. Our vision is to be the first choice for small businesses in the region.

  2. The new CEO spent her first month explaining her vision to every office.

Common collocations

  • share a vision
  • vision statement
  • long-term vision
  • a clear vision
  • a leader with vision
  • mission statementA short written statement of an organisation's purpose: what it does, who it serves and what makes it different, often shared with employees and the public.
  • strategyA long-term plan that sets out where an organisation wants to go and the main choices it will make to get there, such as which markets to enter and what to stop doing.
  • goalSomething a person, team or company wants to achieve, usually described in broad terms and over a longer period, such as becoming the market leader.
  • leadershipThe ability to guide a group of people towards a shared goal, and the act of doing so, through example, influence and clear direction rather than authority alone.
  • alignmentA state in which teams, goals and actions support the same strategy and priorities, so that different parts of an organisation work in the same direction.

More terms: Strategy and Planning

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