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Management & Leadership vocabulary · Performance Management

Target

Meaning in management & leadership, with examples

/ˈtɑːrɡɪt/nounCore term

In management & leadership, target means: A specific number, level or result that a person or team is expected to reach within a set time, such as a sales figure or a cost limit.

In Turkish: hedef, hedef rakam

How it is used

Very common in sales, operations and finance. You set, meet, hit, exceed or miss a target, and targets can be ambitious, realistic or tough. It is also a verb: 'We are targeting 10% growth.'

Example sentences

  1. The sales team exceeded its target for the third month in a row.

  2. Is this target realistic with only two people in the team?

Common collocations

  • meet a target
  • sales target
  • exceed the target
  • miss a target
  • ambitious target
  • goalSomething a person, team or company wants to achieve, usually described in broad terms and over a longer period, such as becoming the market leader.
  • KPIShort for key performance indicator: a number that shows how well a person, team or company is doing against an important goal, such as monthly sales or customer satisfaction.
  • stretch goalA goal set deliberately higher than what seems easily possible, to push a person or team to try new approaches and achieve more than usual.
  • objectiveA specific, measurable result that a team or organisation plans to achieve by a certain date, usually as one step towards a wider goal.
  • SMART goalsGoals that are specific, measurable, achievable, relevant and time-bound; a common checklist for making goals clear enough to act on and track.

More terms: Performance Management

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