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Management & Leadership vocabulary · Performance Management

Stretch goal

Meaning in management & leadership, with examples

nounCommon term

In management & leadership, stretch goal means: A goal set deliberately higher than what seems easily possible, to push a person or team to try new approaches and achieve more than usual.

In Turkish: zorlayıcı hedef, iddialı hedef

How it is used

Used in goal setting, OKRs and performance talks. Managers set stretch goals or stretch targets, and missing one is often accepted. Too many unrealistic stretch goals can damage morale.

Example sentences

  1. Our stretch goal is to double online sales, but 50% growth would still be a great year.

  2. I like to have one stretch goal each year to keep me learning.

Common collocations

  • set a stretch goal
  • stretch target
  • ambitious stretch goal
  • stretch assignment
  • goalSomething a person, team or company wants to achieve, usually described in broad terms and over a longer period, such as becoming the market leader.
  • targetA specific number, level or result that a person or team is expected to reach within a set time, such as a sales figure or a cost limit.
  • OKRShort for objectives and key results: a goal-setting method in which each ambitious objective is paired with a few measurable key results that show whether it was achieved.
  • SMART goalsGoals that are specific, measurable, achievable, relevant and time-bound; a common checklist for making goals clear enough to act on and track.
  • KPIShort for key performance indicator: a number that shows how well a person, team or company is doing against an important goal, such as monthly sales or customer satisfaction.

More terms: Performance Management

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