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Marketing vocabulary · Market Research

Competitor analysis

Meaning in marketing, with examples

nounCore term

In marketing, competitor analysis means: A study of the main competitors in a market that looks at their products, prices, messages, strengths and weaknesses.

In Turkish: rakip analizi

How it is used

Part of most marketing plans, agency pitches and strategy projects. You carry out, run or update a competitor analysis. It is also called competitive analysis, and the result is often a comparison table or a positioning map.

Example sentences

  1. The competitor analysis shows that none of the big players offer next-day delivery outside the big cities.

  2. Can you update the competitor analysis with last week's new prices?

Common collocations

  • carry out a competitor analysis
  • competitor analysis report
  • update the competitor analysis
  • competitive landscape
  • SWOT analysisA simple planning tool that lists a company's internal strengths and weaknesses and the external opportunities and threats it faces.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.
  • competitive advantageSomething that lets a company serve customers better or more cheaply than its rivals, such as lower costs, better technology or a stronger brand.
  • positioningDeciding what clear place a brand or product should hold in customers' minds compared with its competitors, and shaping its message around that idea.

More terms: Market Research

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