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Marketing vocabulary · Market Research

Sample size

Meaning in marketing, with examples

nounCommon term

In marketing, sample size means: The number of people who take part in a study or survey; a larger sample usually gives more reliable results about the whole group.

In Turkish: örneklem büyüklüğü, örneklem sayısı

How it is used

Reported with survey results, often as “n = 500”. Researchers talk about a small, large or representative sample and about the margin of error. Results from very small sub-groups are often marked “low base” and read with care.

Example sentences

  1. With a sample size of only 80, we can't say much about each city separately.

  2. What sample size do we need for a margin of error of about 3%?

Common collocations

  • large sample size
  • representative sample
  • margin of error
  • sample size calculation
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.
  • quantitative researchResearch that collects numerical data from a large number of people, for example through surveys, so that results can be measured and compared.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.
  • A/B testAn experiment that shows two versions of an ad, email or web page to similar groups of people to find out which one performs better.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Market Research

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