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Marketing vocabulary · Market Research

Primary research

Meaning in marketing, with examples

nounCommon term

In marketing, primary research means: Research in which a company collects new information itself, for a specific question, through surveys, interviews, focus groups or tests.

In Turkish: birincil araştırma, saha araştırması

How it is used

Contrasted with secondary research, which uses data that already exists. Primary research takes more time and money, but it answers your exact question. It is also called field research.

Example sentences

  1. There's no published data on this niche, so we'll have to do our own primary research.

  2. Our primary research included 20 interviews with pharmacy owners.

Common collocations

  • conduct primary research
  • primary research data
  • primary research methods
  • field research
  • secondary researchResearch that uses information that already exists, such as official statistics, industry reports, company data or published studies.
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.
  • focus groupA small group of people, usually six to ten, who are guided by a moderator to discuss a product, idea or ad in depth.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.

More terms: Market Research

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