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Marketing vocabulary · Campaigns & Planning

Launch

Meaning in marketing, with examples

/lɔːntʃ/verbCore term

In marketing, launch means: To make a new product, service or campaign available to the public for the first time, usually with planned promotion around it.

In Turkish: piyasaya sürmek, lansman yapmak, başlatmak

How it is used

Used as a verb (launch a product, launch a campaign) and as a noun (the launch, a product launch, a launch event). In Turkish offices the noun is usually “lansman”. Bringing a product back with a new formula or design is a relaunch.

Example sentences

  1. We're launching the new flavour in March, starting with Istanbul and Ankara.

  2. The launch event is fully booked, so we'll stream it online as well.

  3. When exactly did the campaign launch?

Common collocations

  • launch a product
  • launch a campaign
  • product launch
  • soft launch
  • relaunch
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.
  • go-to-market strategyA plan for bringing a new product to market or entering a new market, covering the target customers, value proposition, pricing, channels and launch activities.
  • roll outTo introduce a new product, campaign or service gradually or across a wide area, often after a successful test in one place.
  • early adopterA person or company that starts using a new product, service or technology soon after it appears, before most other people do.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Campaigns & Planning

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