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Marketing vocabulary · Campaigns & Planning

Marketing budget

Meaning in marketing, with examples

nounCore term

In marketing, marketing budget means: The amount of money a company sets aside for marketing activities, such as advertising, research, events and content, over a given period.

In Turkish: pazarlama bütçesi

How it is used

Discussed in every planning cycle. Budgets are set, allocated, approved, cut or increased, and teams talk about how to split the marketing budget across channels. Some companies set it as a percentage of sales.

Example sentences

  1. Half of the marketing budget goes on TV, but most of our sales come from online.

  2. Our marketing budget was cut by 15%, so we have to drop the outdoor campaign.

Common collocations

  • allocate the marketing budget
  • cut the marketing budget
  • annual marketing budget
  • marketing budget approval
  • marketing planA document that sets out marketing goals for a period, usually a year, and explains the actions, budget, timing and measures needed to reach them.
  • ROIShort for return on investment: how much profit or value you get back compared with what you spent, usually shown as a percentage.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.

More terms: Campaigns & Planning

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