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Marketing vocabulary · Advertising & Promotion

Media planning

Meaning in marketing, with examples

nounCommon term

In marketing, media planning means: Choosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.

In Turkish: medya planlama

How it is used

Done by media agencies or in-house media planners. Media planning decides where and when; media buying negotiates the price and books the space. A media plan usually includes reach, frequency, timing and share of voice.

Example sentences

  1. Media planning for the launch starts as soon as the budget is approved.

  2. Good media planning puts our ads in front of commuters at the times they're most likely to see them.

Common collocations

  • media planning agency
  • media plan
  • media planning and buying
  • media planner
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.
  • share of voiceA brand's share of all the advertising or media attention in its category compared with competitors, often measured by ad spend or by mentions.
  • advertising agencyA company that plans, creates and often places advertising for other businesses, which are called its clients.
  • marketing budgetThe amount of money a company sets aside for marketing activities, such as advertising, research, events and content, over a given period.

More terms: Advertising & Promotion

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